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Apple Inc.

XSWX:AAPL
253,55+2,20(+0.88%)
CONSERVER
Généré le 21 août 2026
Analyse IA
XSWXAAPLCommon StockTechnology

Apple Inc.

253,55
+2,20(+0.88%)
XSWX:AAPL
Fourchette de négoce sur 52 semaines
Cap. bours.

3.70T

Volume 24 h

0

Plus haut 52 sem.

420,00

Plus bas 52 sem.

48,25

Ratio C/B

33.99

BPA

$7.46

Marge bénéficiaire

27.6%

Bêta

1.09

Tableau des signaux

CONSERVER
Sentiment
+12Neutre
-1000+100

Near-term price action is likely to be shaped by the tug-of-war between constructive news flow (the EU App Store fee resolution and a bullish analyst price target increase) and lingering technical softness (bearish MACD crossover, price below the 200-day moving average). With RSI at a neutral 51.1 and ADX signaling only a weak trend, the stock lacks a clear directional catalyst in either direction over the next few sessions. Investors should watch for follow-through on the recent 1.5% analyst-upgrade-driven rally as well as any incremental commentary on foldable iPhone plans, which could serve

Catalyseurs

EU App Store fee overhaulApple's move to charge a 5% commission on in-app purchases for third-party app stores in the EU resolves a key regulatory clash, reducing near-term compliance risk to the Services segment.
Analyst upgrade and price target increaseRecent news cites an analyst upgrade driving a 1.5% share price move, alongside a substantial price target raise from Rothschild & Co Redburn tied to optimism around a potential 'iPhone Ultra' foldable device.
Bearish MACD crossoverThe MACD line has crossed below its signal line, a technical signal that has historically preceded near-term consolidation or pullbacks in momentum-driven stocks.
Regulatory and ESG controversiesRecent legal actions, including an EPA hazardous waste settlement and a German court ruling against Apple's 'CO2-neutral' marketing claims, add reputational and compliance overhang.
Services segment regulatory scrutinyOngoing regulatory attention on Apple's high-margin Services business, as highlighted by recent European coverage, remains a swing factor for future margin trajectory.

Tableau de bord synthétique

SentimentNeutre
Niveau de risqueModéré (42)
ValorisationSurévaluée
CroissanceDonnées insuffisantes
Santé fin.Modérée
Tendanceneutre
Base CT+0.18%
Base MT-0.22%
Chiffres clés
C/B34.0
ROE148.8%
D/E2.56
Analyse IA
Récent(il y a 11 h)
21 août 2026

Question clé

Can Apple's Services-driven margin expansion and next-generation hardware catalysts (such as a potential foldable iPhone) justify its premium valuation, or will regulatory pressure and decelerating technical momentum cap upside in the near term?

Scénario haussier

Apple's ecosystem-driven business model continues to generate exceptional profitability, with a 27.6% profit margin, 32.6% operating margin, and $98.77 billion in annual free cash flow funding both substantial buybacks ($90.7 billion in the latest fiscal year) and a well-covered dividend (6.08% payout ratio). Recent resolution of EU App Store regulatory friction reduces a key overhang on the high-margin Services segment, while analyst optimism around next-generation hardware (e.g., a foldable iPhone) and a fresh price target increase suggest the market sees room for renewed product-cycle upside. Technically, the stock holds above its 50-day moving average and remains within 9.6% of its 52-week high, indicating underlying resilience despite recent volatility. With institutional ownership at

Scénario baissier

Apple's valuation remains demanding, trading at 34.5x trailing earnings and roughly 41x book value, multiples that leave little room for disappointment if growth or margins falter. The bearish MACD crossover and the stock's position below its 200-day moving average ($275.91) suggest medium-term technical momentum has stalled, and the ADX reading of 20.27 confirms no strong trend is currently in place to support a rally. Leverage has crept higher, with total liabilities of $275.75 billion versus equity of just $107.52 billion, and a current ratio near 1.00x leaves minimal liquidity buffer. Compounding these concerns, recent regulatory and legal setbacks—including an EPA settlement and a German court ruling against Apple's environmental marketing claims—highlight persistent governance and co

Aperçu de la société

TechnologyConsumer ElectronicsUnited States150'000 collaborateursCEO : Mr. Timothy D. Cook
apple.com(408) 996-1010One Apple Park Way, Cupertino, United States
Apple Inc. is a global technology leader that designs, manufactures, and markets a tightly integrated ecosystem of consumer hardware and software, anchored by the iPhone, Mac, iPad, Apple Watch, and AirPods. Beyond devices, the company has built a rapidly expanding Services segment encompassing the App Store, iCloud, Apple Music, Apple Pay, and subscription offerings, which together deepen customer lock-in and provide a recurring, high-margin revenue stream that complements its hardware sales cycle. With $416.16 billion in trailing twelve-month revenue and a 27.6% profit margin, Apple remains one of the most profitable and closely watched companies in the world, commanding a market capitalization of approximately $3.70 trillion. Apple's competitive advantages stem from its vertically integrated hardware-software-services model, an unmatched brand, and one of the largest and most affluent installed user bases in consumer technology. Headquartered in Cupertino, California, and led by CEO Timothy D. Cook, the company employs roughly 150,000 full-time staff globally and maintains a strong balance sheet capable of funding substantial share repurchases (over $90 billion in the latest fiscal year) alongside a growing dividend program. Strategically, Apple continues to navigate an evolving regulatory landscape, particularly in the European Union, where it recently overhauled its App Store commission structure for third-party app stores. At the same time, product roadmap speculation—such as analyst commentary around a potential foldable iPhone—continues to shape investor sentiment. The company's ability to balance regulatory compliance, innovation, and capital returns will remain central to its long-term investment narrative.

Position sur le marché

Apple occupies a dominant position within the Consumer Electronics industry and the broader Technology sector, anchored by an unmatched global brand, a large and loyal installed base, and a vertically integrated hardware-software-services model that few competitors can replicate at scale. Its Services ecosystem—spanning the App Store, subscriptions, and payments—provides a recurring revenue layer that differentiates it from pure hardware manufacturers and helps smooth the cyclicality inherent in device upgrade cycles. Recent developments, including the EU-mandated overhaul of App Store commission structures, illustrate how regulatory dynamics are increasingly shaping the competitive and economic contours of Apple's Services business, a trend likely to persist as global regulators scrutinize large technology platforms.

Perspectives

Looking ahead, investors should monitor several near-term catalysts: the trajectory of Services revenue following the EU App Store fee restructuring, any concrete developments on next-generation hardware such as a rumored foldable iPhone, and technical confirmation of a sustained move above the 200-day moving average ($275.91). The current setup—price above the 50-day MA but below the 200-day MA, with a bearish MACD crossover and weak ADX trend strength—suggests a period of consolidation rather than a clear breakout in either direction. On balance, Apple's investment case rests on weighing best-in-class profitability, strong free cash flow, and shareholder-friendly capital allocation against a premium valuation and incremental regulatory and legal friction. Investors with a long-term horizon may find the fundamentals compelling, while more valuation-sensitive investors may prefer to wait for either multiple compression or clearer confirmation of accelerating growth before adding exposure.

Analyse fondamentale

ValorisationCroissancePerformanceSanté fin.Dividendes255075
Valorisation
Surévaluée
Croissance
Données insuffisantes
Performance
Solide
Santé fin.
Modérée
Dividendes
Durable

Évaluations détaillées

Valorisation
Surévaluée

Apple trades at a trailing P/E of 34.49x and a price-to-book multiple of nearly 41x, both elevated relative to typical large-cap technology hardware peers. The PEG ratio of 1.18 suggests the market is pricing in continued growth, but the EV/EBITDA multiple of 22.16x and price-to-sales of 7.68x indicate investors are paying a substantial premium for the business's cash flow and revenue base. Without a forward P/E figure in the data to gauge expected earnings growth, the current multiples imply the stock is priced for near-flawless execution, leaving limited margin of safety.

Croissance
Données insuffisantes

The payload does not include quarterly earnings growth YoY or quarterly revenue growth YoY figures (both null in Highlights), so a definitive growth rating cannot be assigned. However, the quarterly income statement shows fiscal Q3 2026 revenue of $109.4 billion versus $94.0 billion in the year-ago quarter, a sequence that suggests double-digit revenue expansion, though this must be interpreted cautiously without the standardized YoY growth metric.

Performance passée
Solide

Apple generated $416.16 billion in trailing-twelve-month revenue with a 27.6% profit margin and 32.6% operating margin, reflecting a highly efficient business model. Net income reached $112.01 billion for fiscal 2025 (ended September 2025), with diluted EPS of $7.46, underscoring consistent profitability at scale. Free cash flow generation remained robust, with $98.77 billion generated in the most recent fiscal year, funding substantial buybacks and dividends.

Santé financière
Modérée

Apple's balance sheet shows a debt-to-equity ratio of approximately 2.57x (total liabilities of $275.75 billion against shareholders' equity of $107.52 billion as of the June 2026 quarter), reflecting a capital structure that leans on debt and buybacks rather than a large equity cushion. The current ratio of roughly 1.00x indicates current assets barely cover current liabilities, a tight but manageable liquidity position for a company with Apple's cash-generation profile. EBITDA of $144.75 billion provides substantial coverage for debt service, and total cash and equivalents of $39.54 billion

Dividendes
Durable

Apple's forward annual dividend yield of 0.34% is modest, but the payout ratio of just 6.08% signals extremely low risk to the dividend given the company's earnings power. With EPS of $7.46 covering the $0.86 forward annual dividend rate many times over, the dividend appears highly sustainable and leaves Apple significant capacity to raise it or continue aggressive share repurchases.

Indicateurs clés

Ratio C/B

34.49

BPA

$7.46

Marge bénéficiaire

27.6%

ROE

148.8%

Ratio D/E

2.56

Ratio de liquidité

1.00

Analyse de valorisation

Comment le marché valorise cette action par rapport à ses fondamentaux.

Ratio C/B

Multiple cours/bénéfice

34.49
Ratio PEG

C/B ajusté de la croissance

1.18
Cours/Valeur comptable

Cours par rapport à la valeur comptable

40.98
Cours/CA

Cours par rapport au chiffre d'affaires

7.68
VE/EBITDA

Valeur d'entreprise par rapport à l'EBITDA

22.16

Analyse

Apple's valuation multiples paint the picture of a stock priced for continued excellence rather than value. The trailing P/E of 34.49x sits well above the broad market average and reflects investors' confidence in the durability of Apple's earnings power, while the PEG ratio of 1.18 suggests this multiple is roughly proportionate to expected growth—though the dataset lacks a forward P/E or explicit forward growth estimate to fully validate this. More striking is the price-to-book ratio of nearly 41x, a function of Apple's asset-light, buyback-heavy capital structure rather than a traditional book-value story, and a price-to-sales ratio of 7.68x that is elevated relative to typical hardware manufacturers but more consistent with a software/services-hybrid business. The EV/EBITDA multiple of 22.16x, applied against an enterprise value of roughly $3.02 trillion, further underscores that the market is paying a premium for Apple's cash-generative operations. Whether this premium is justified hinges on the durability of the Services segment's margin contribution and the success of future hardware cycles; absent clear forward growth guidance in this dataset, investors should treat the current multiples as reflecting high expectations that leave limited room for negative surprises.

Croissance & rentabilité

The payload does not provide standardized quarterly EPS growth YoY or quarterly revenue growth YoY figures, both listed as null in the Highlights data, making a precise, apples-to-apples growth assessment difficult. That said, the underlying quarterly financials tell a constructive story: fiscal Q3 2026 revenue of $109.42 billion compares favorably to $94.04 billion in the year-ago quarter, and fiscal Q1 2026 (December quarter) revenue reached $143.76 billion versus a much smaller base a year prior, suggesting meaningful expansion, likely aided by strong holiday-quarter hardware demand. Diluted EPS also shows sequential progression across the most recent quarters—$1.65, $1.57, $1.85, $2.84, $2.01, and $2.02—indicating a business scaling profitably even as share count management via buybacks provides an additional EPS tailwind. Without explicit YoY growth percentages, however, this should be treated as directional evidence rather than a definitive growth rating.

Apple's profitability metrics remain a standout feature of its financial profile. A 27.6% net profit margin and 32.6% operating margin reflect a business with substantial pricing power, supply chain efficiency, and a growing mix of high-margin Services revenue. Return on assets of 27.1% further confirms efficient capital deployment across the company's asset base. The reported return on equity of 148.75% is extraordinarily high, a figure heavily influenced by Apple's historically thin (and at times negative) equity base resulting from years of aggressive share buybacks rather than organic equity growth—shareholders' equity stood at just $107.52 billion as of the June 2026 quarter against $383.27 billion in total assets. While this signals highly efficient capital allocation from a return standpoint, it also means the ROE figure should be interpreted with the understanding that it partly reflects capital structure decisions (heavy buybacks, moderate leverage) rather than purely operational profitability improvement.

Croissance

CA/action$27.84

Rentabilité

Marge bénéficiaire27.6%
Marge opérationnelle32.6%
Rendement des fonds propres148.8%
Rendement des actifs27.1%

Solidité financière

Apple's balance sheet reflects a company that has deliberately optimized its capital structure through aggressive buybacks rather than maintaining a large net cash position. Total liabilities of $275.75 billion versus total shareholders' equity of $107.52 billion (as of the June 2026 quarter) produce a debt-to-equity ratio of approximately 2.57x, a level of leverage that would be concerning for many industrial companies but is more manageable for a business generating $144.75 billion in EBITDA. Liquidity is a point worth monitoring: the current ratio sits at roughly 1.00x, meaning current assets of $149.82 billion barely exceed current liabilities of $149.33 billion. This tight ratio is mitigated by Apple's exceptional cash flow generation—$98.77 billion in free cash flow over the trailing fiscal year—which provides ready capacity to meet obligations and fund continued capital returns, including $90.71 billion in buybacks and $15.42 billion in dividends paid in the most recent fiscal year.

Endettement (D/E)

Dette totale par rapport aux fonds propres

2.56
Ratio de liquidité

Capacité à couvrir les engagements à court terme

1.00
EBITDA

Bénéfice avant intérêts, impôts et amortissements

144.75B
Valeur comptable/action

Actif net par action

$4.93

Instantané technique

Principaux indicateurs techniques et signaux de cours.

Tendance

neutre

Bêta

1.09

Croisement de MM

Aucun

Cours vs MM 50

au-dessus

Cours vs MM 200

en dessous

Support / Résistance

234,75277,85

Apple's technical picture is mixed: the stock trades above its 50-day moving average ($249.91) but remains below its 200-day moving average ($275.91), reflecting a market caught between short-term stabilization and a longer-term downtrend. A neutral RSI of 51.1 shows no directional extreme, while a bearish MACD crossover (-1.44 vs. -0.46 signal) hints at fading upside momentum. The weak ADX reading of 20.27 confirms the absence of a strong directional trend in either direction, and price sits comfortably within its Bollinger Bands, suggesting range-bound conditions rather than an imminent breakout.

Dividendes

Durable

Apple's forward annual dividend yield of 0.34% is modest, but the payout ratio of just 6.08% signals extremely low risk to the dividend given the company's earnings power. With EPS of $7.46 covering the $0.86 forward annual dividend rate many times over, the dividend appears highly sustainable and leaves Apple significant capacity to raise it or continue aggressive share repurchases.

Questions fréquentes

Questions fréquentes sur Apple Inc., avec réponses issues de l'analyse IA

Apple presents a mixed picture: it is a highly profitable business with a 27.6% profit margin and $98.77 billion in annual free cash flow, but it trades at a premium valuation (34.5x trailing P/E, 41x price-to-book). Technically, the stock sits between its 50-day ($249.91) and 200-day ($275.91) moving averages with a bearish MACD reading, suggesting near-term indecision. Investors seeking quality compounding may find the fundamentals attractive, but valuation-sensitive investors should watch for a better entry point.

Apple's trailing P/E ratio is 34.49x, based on diluted EPS of $7.46 over the trailing twelve months. This is at the higher end of historical norms for the company and reflects the market's willingness to pay a premium for Apple's profitability and ecosystem. The PEG ratio of 1.18 suggests the valuation is roughly in line with expected growth, though explicit forward growth estimates were not available in this dataset.

Yes, Apple pays a dividend with a forward annual dividend rate of $0.86 per share, translating to a forward yield of approximately 0.34%. The payout ratio is just 6.08% of earnings, indicating the dividend is very well covered by Apple's $7.46 in trailing EPS and leaves significant room for future dividend growth or continued share buybacks.

Apple's trailing twelve-month profit margin is 27.6%, while its operating margin is even higher at 32.6%. This gap reflects efficient management of below-the-line items like taxes, and both figures point to a business with substantial pricing power and cost discipline across its hardware and services segments.

As of the most recent quarter (June 2026), Apple's total liabilities stood at $275.75 billion against total shareholders' equity of $107.52 billion, a debt-to-equity ratio of roughly 2.57x. The current ratio is approximately 1.00x, meaning current assets just cover current liabilities. While leverage is elevated, Apple's EBITDA of $144.75 billion and strong free cash flow generation provide ample capacity to service this debt.

AAPL's RSI reads 51.1, a neutral level with no overbought or oversold signal. The MACD line (-1.44) sits below its signal line (-0.46), a bearish crossover, while the ADX of 20.27 indicates only a weak underlying trend. Price is above the 50-day moving average ($249.91) but below the 200-day moving average ($275.91), reflecting a stock caught between short-term support and longer-term resistance.

Apple has traded between a 52-week low of $197.12 and a 52-week high of $277.85. At the current price of $253.55, the stock sits roughly 69.9% of the way up this range, closer to its highs than its lows, though still 8.75% below the 52-week peak.

Key risks include a premium valuation that leaves little margin for error, ongoing EU regulatory pressure on App Store economics (Apple recently overhauled its EU fee structure), rising leverage on the balance sheet, and legal/ESG controversies including an EPA settlement and a German court ruling against Apple's 'CO2-neutral' marketing claims. These combine to create both financial and regulatory risk vectors that could weigh on the stock.

Avertissement important

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