adidas AG is a German sporting goods company that designs, develops, manufactures, and markets athletic and sports lifestyle products worldwide. Its portfolio includes footwear, apparel, accessories, and equipment under the adidas brand, along with specialized lines such as adidas Golf and Five Ten. The company serves consumers through its own retail stores, franchise locations, wholesale partners, and e-commerce channels, making it a major participant in global sportswear distribution. adidas AG is especially prominent in footwear and apparel, while also offering bags, balls, sunglasses, and fitness equipment across key markets in Europe, North America, Greater China, Japan, South Korea, Latin America, and other international regions. Headquartered in Herzogenaurach, Germany, adidas AG plays a central role in the competitive athletic apparel and footwear industry.